When you need a developer, not a builder
A website builder is fine for a brochure site. It stops being fine the day you need the site to do something: take bookings, sync with your accounting package, show different prices to trade customers, or let clients log in. That is where Applicable starts.
Applicable has built business websites in Auckland since 2008, from a fast-food chain's content system to a real estate network's multi-site platform. Every one was scoped, priced and documented before a line of code was written.
Results focused custom website developers
Applicable are custom website developers based in Auckland, working closely with clients to drive business growth through a well-researched web strategy designed around your unique needs. Every site we build is:
- User Experience (UX) driven. Designed around your customers, not a theme. Wireframes first, then design, then build.
- Dependable. Built and hosted to run 24/7, monitored, backed up.
- Mobile friendly. Responsive on every screen size, tested on real devices.
- Optimised for Google. Fast pages, structured data, an XML sitemap, and redirects from your old URLs so you keep your rankings.
- Digital marketing driven. Analytics, conversion tracking and landing pages built in, so the site can be measured and improved.
- Infinitely flexible. Integrations that work: booking, payments, CRM, Xero or MYOB, email marketing, maps, member areas. A content system you can use; Wendy's told us updating content became "such a change from the usual process".
And accessible to WCAG AA, because it is the right thing and because government and NFP clients require it. Your code, your hosting, your content. No lock-in.
Website redesigns and rebuilds
Most of our website work is a rebuild of something that exists. We start by auditing what you have: what ranks, what converts, what breaks. Then we scope the rebuild around keeping what works and fixing what does not, including a redirect map so your search traffic comes with you.
What it costs and how long it takes
| Typical scope | NZ$ ex GST | Timeline | |
|---|---|---|---|
| Business website | 5 to 15 pages, contact and enquiry forms, CMS | 4,000 to 15,000 | 4 to 8 weeks |
| Website with integrations | Above plus booking, payments, CRM or accounting sync | 15,000 to 35,000 | 8 to 12 weeks |
| Multi-site or portal-backed | Several sites on one platform, or a public site with a logged-in area | 35,000 to 50,000+ | 12 weeks+ |
You get a ballpark in the first conversation and a fixed price after scoping.
How the project runs
Listen, scope, build, support. Scoping ends with a written scope and a fixed price. During the build you see progress at every cycle and anything outside scope is quoted before it is built. After launch, most clients keep us on a support retainer.
Key takeaways
- Applicable builds custom business websites in Auckland from NZ$4,000 plus GST, typically NZ$8,000 to NZ$25,000 with integrations, priced before the build starts.
- The difference from a website builder is integration: booking, payments, accounting, CRM and member logins.
- Every rebuild ships with a redirect map so existing search rankings carry over.
- Clients own their code, hosting and content.
