When a standard store is the wrong shape
A standard store platform is the right choice for most retailers, and we will say so. It is the wrong choice when your business sells in a way the platform cannot model: trade and retail prices for the same product, orders that start as quotes, products configured from options with pricing rules, account customers on terms, or fulfilment that depends on location or stock in more than one place. That is where a custom build pays for itself.
What we build
- B2B and trade ordering. Account login, customer-specific pricing, credit terms, repeat orders, order approval.
- Online ordering for hospitality and food. Menus, modifiers, pickup and delivery windows, kitchen-side order screens.
- Configurable and quoted products. Build-your-own products with pricing rules, and a quote-to-order flow for anything that needs a human check.
- Multi-location stock and fulfilment. Show what is available where; route orders to the right branch.
- Integration. Xero or MYOB, payment gateways, shipping, your inventory or job system.
What it costs
Custom ecommerce is scoped individually. Online ordering for a single business typically starts around NZ$20,000 plus GST. B2B ordering platforms with account pricing and integrations sit between NZ$40,000 and NZ$120,000. Fixed price after scoping; changes quoted before they are built.
How the project runs
Listen, scope, build, support. For ecommerce we prototype the ordering flow early and put it in front of a few real customers before the full build.
Key takeaways
- Applicable builds custom ecommerce and online ordering for Auckland businesses that a standard store platform cannot model.
- Typical triggers: trade pricing, quote-to-order, configurable products, account customers, multi-location stock.
- Online ordering starts around NZ$20,000 plus GST; B2B platforms NZ$40,000 to NZ$120,000; fixed price after scoping.
- If a standard store fits your business, Applicable will tell you.
