About

A web development company in Auckland you can actually reach.

Applicable is an Auckland web development company, founded and led by John Halvorsen-Jones, building websites, custom web apps and customer portals for New Zealand small and mid-sized businesses since 2008.

The Applicable office reception in Auckland, leather chairs by a glass wall
The Applicable team over lunch in the Auckland office, the wider team on screen
The glass-walled meeting room in the Applicable office, framed by monstera plants
Applicable developers laughing together over dinner
Laptop on a green surface in front of a stadium showing the Sport New Zealand Governance Evaluation System
Two phones on a red background showing the Wendy's Hamburgers New Zealand website
Laptop and phone on a desk showing an LJ Hooker New Zealand office website with property search and listings
Laptop on a boardroom table showing the Beyond strategy platform meeting minutes screen
Gloved hands holding a rugged tablet running the Fire Report passive fire compliance app on a construction site
Nurse holding a phone running Rappid, the Amtech Medical re-ordering app, in front of a clinic supply cabinet
Laptop and phone on a desk both showing the EAP Services brand screen
Hand holding a phone in native New Zealand forest with the Carbon Natural tree replacement calculator app open
Laptop in an office showing the ICRA dispute resolution website home page
SoundSkills website home page with the line Teaching the brain to hear, shown on a laptop
The Food Show website home page announcing the Christchurch Food Show over a cooking video
Customer Monitor dashboard with Net Promoter Score charts on a laptop, a tablet and a phone

Who we are: small and senior on purpose. The people who scope your project are the people who build it, and the people who answer the phone.

A member of the Applicable team
A member of the Applicable team
A member of the Applicable team
The Applicable team over lunch in the Auckland office, the wider team joining on screen
A member of the Applicable team
A member of the Applicable team
A member of the Applicable team

Applicable builds the websites and web applications that small and mid-sized New Zealand businesses run on. We are based in Auckland and work across the country.

John Halvorsen-Jones

John founded Applicable and still leads every project. Thirty years in technology, from large-scale systems to the Virtual Product Owner role he has run for clients since 2014. Clients describe the same thing in different words: "he listens to what you want", "ahead of timeline, under budget and transparent", "easy for us laypeople to understand".

How a project runs
How a project runs
30+
Years in technology
John Halvorsen-Jones, founder of Applicable
Founder, Applicable
Get a ballpark
Get a ballpark

Since 2008 building for New Zealand businesses

Applicable has built websites, portals and business applications for New Zealand clients since 2008. The same senior people have carried that work the whole way.

Sport New Zealand's governance platform

A client since 2012. Built, run, maintained and extended by the same team.

LJ Hooker's office websites

A network of office sites on one platform, each with its own content and listings.

Passive fire compliance apps

Field and office apps used across two universities to record and audit fire-stopping work.

Virtual Product Owner

The role John has run since 2014 for businesses without a technical lead of their own.

Clients since 2008.

Fixed scope, published process, plain English.

How we work

Fixed scope, published process, plain English. Websites from NZ$4,000 plus GST, web apps scoped individually, support from NZ$350 a month. We say no when a builder would do, and we say so early.

Memberships

AI Forum New Zealand member.

Contact

Auckland, New Zealand. Phone 021 160 1237.

Clients

Long relationships, not one-off builds.

Sport New Zealand (since 2012), EAP Services, Wendy's, LJ Hooker, Firestop, Carbon Natural, Amtech Medical, ICRA, Beyond, PasifikaTV, Tutorly, Customer Monitor, Amnesty International NZ, BARNZ, University of Otago, NZEI Te Riu Roa, NZ National Commission for UNESCO.

“John and Applicable went the extra mile to deliver the solution required.”

Sport New Zealand

“John and his team have been ahead of timeline, under budget and transparent for the duration of our projects.”

Advisory.Works