Why a retainer
A website or web app is not finished at launch. Dependencies need updating, security patches need applying, content needs changing, and something will break the week before your busiest month. A retainer means that is handled, by people who know the system, without a new quote for every small thing.
What is included
| Essentials | Standard | Priority | |
|---|---|---|---|
| Security and dependency updates | Monthly | Monthly | Weekly |
| Uptime monitoring and backups | Yes | Yes | Yes |
| Content and small change hours | 2 | 5 | 12 |
| Response time (business hours) | Next business day | Same day | 4 hours |
| Quarterly review | Yes | Yes | |
| NZ$ ex GST per month | from 350 | from 750 | from 1,800 |
Hours roll over one month. Larger changes are quoted separately, in writing, before they are built.
Sites and apps we did not build
We take on support for websites and web apps built by others after a short audit: what it runs on, what state it is in, what the risks are. The audit is fixed price and you keep the report whether or not you sign a retainer. If the audit shows the system needs to be rebuilt rather than maintained, we say so.
Hosting
We do not resell hosting. We set up hosting in your name on a mainstream provider, so you own the account, and manage it under the retainer.
Key takeaways
- Applicable offers monthly support and maintenance for websites and web apps from NZ$350 plus GST per month.
- Every plan includes security updates, monitoring, backups and change hours with a named contact.
- Sites built by others are taken on after a fixed-price audit.
- Hosting is set up in the client's name; Applicable does not resell it.



